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FDA Warns Dollar Tree Over Slow Response to Dangerous Children’s Snack Recall

Retailer Under Scrutiny for Continued Sale of Lead-Contaminated Fruit Pouches

The U.S. Food and Drug Administration (FDA) has issued a stern warning to Dollar Tree, Inc. following an investigation that revealed the company’s failure to remove a recalled children’s snack from its shelves promptly. This development highlights the critical importance of swift action in product recalls, especially when children’s health is at stake.

5 Key Points

  • FDA warns Dollar Tree for failing to remove recalled WanaBana fruit pouches.
  • Recalled product linked to elevated blood lead levels in children across 44 states.
  • Dollar Tree continued selling the product 45 days after the recall notification.
  • FDA conducted recall audit checks to reveal the ongoing availability of recalled items.
  • Dollar Tree was ordered to provide a written response within 15 days or face legal action.

The Recall and Its Implications

On October 29, 2023, WanaBana issued a voluntary recall of its Apple Cinnamon Fruit Puree pouches after an investigation uncovered “extremely high concentrations of lead” in the product. This recall was particularly alarming given that the product was marketed for toddlers, a demographic especially vulnerable to the effects of lead exposure. The U.S. Centers for Disease Control and Prevention reported probable or confirmed cases of elevated blood lead levels in children across 44 states directly linked to the consumption of these applesauce pouches. This widespread health issue underscores the severity of the situation and the importance of immediate action in such recalls.

Dollar Tree’s Delayed Response

Despite being notified of the recall on the same day it was issued, Dollar Tree’s response could have been faster. The FDA’s letter to Dollar Tree stated, “In the weeks and months that followed, state and local partners in multiple states continued to report the presence of recalled WanaBana pouches on Dollar Tree store shelves” (Wehner, 2024). The FDA initiated Recall Audit Checks (RACs) at Dollar Tree stores, which revealed that between November 10 and December 19, 2023 – well over a month after the initial recall – the potentially dangerous products were still available for purchase.

Inadequate Measures and Continued Risk

The FDA deemed Dollar Tree’s attempts to address the recall insufficient. While the company programmed its cash registers to prevent the sale of the recalled items, this measure alone was not enough to protect consumers. A particularly concerning incident involved a consumer in Kitsap County, Washington, who allowed their child to consume a fruit pouch from the store shelf before attempting to purchase it, only to be informed at checkout that the product was recalled. This incident highlights a critical gap in Dollar Tree’s recall procedure. As the FDA pointed out, “Despite numerous attempts to bring this serious issue to your attention, your firm continued to offer adulterated Apple Cinnamon Fruit Puree pouches on store shelves, leaving children at risk of exposure to these adulterated products” (Wehner, 2024).

FDA’s Warning and Dollar Tree’s Response

In light of these findings, the FDA has ordered Dollar Tree to provide a written account of the specific steps taken to address these violations within 15 days. Failure to comply could result in legal action against the company. Now under new management, Dollar Tree has responded to the FDA’s warning. A company spokesperson stated they are “committed to selling quality food and products, maintaining a safe environment for associates and customers, and complying with all laws and regulations” (Wehner, 2024). The company claims to be on a journey to enhance and strengthen its compliance and safety programs, including improving its ability to execute product recalls quickly and effectively.

Implications for Consumer Safety

This incident is a stark reminder of the critical importance of efficient recall procedures in protecting public health, especially regarding products aimed at vulnerable populations like children. It also highlights retailers’ need for robust systems to remove recalled products from shelves and prevent their sales quickly. As consumers, this case underscores the importance of staying informed about product recalls and being vigilant about the safety of items we purchase, particularly those intended for children. It also raises questions about the effectiveness of current recall systems and whether stronger regulations or oversight might be necessary to ensure prompt compliance by retailers.


Q. Do you qualify for a personal injury lawsuit?

A. To see if you qualify, click here.  

Q. What product was recalled and why?

A. WanaBana’s Apple Cinnamon Fruit Puree pouches were recalled due to extremely high lead concentrations.  

Q. How many states reported cases of elevated blood lead levels in children related to this product?

A. Cases were reported in 44 states across the U.S.  

Q. When was Dollar Tree notified of the recall?

A. Dollar Tree was notified of the recall on October 29, 2023, the same day it was issued.  

Q. What action has the FDA taken against Dollar Tree?

A. The FDA has issued a warning letter to Dollar Tree and ordered the company to provide a written response within 15 days detailing steps taken to address the violations.  

Q. How has Dollar Tree responded to the FDA’s warning?

A. Dollar Tree claims to be enhancing its compliance and safety programs, including improving its ability to execute product recalls quickly and effectively.  

Source: – Catastrophic Incidents Lawsuit

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